Going Haute, Staying Contemporary-------
To see Haute Hippie designer and founder Trish Wescoat Pound at a recent lookbook shoot with her wild blond curls, jeans tucked into gray suede Givenchy OTK boots, and topped off with a slouchy embroidered sweater coat, you’d never guess that her nickname was once Our Lady of Wainscott. (The high-decibel soundtrack of Led Zeppelin served to further drive the point home.) But years ago, when Wescoat Pound was president of sales at Theory, her style was everything that position connotes. Still, Pound, who started Haute Hippie in 2008, inhabits her newish look (for Fall 2011, she’s dubbed it “Ro-Bo” for Rock ‘n’ Roll Bohemian) so naturally, you kind of have to believe her when she says it was always a part of her.
Happily, Haute Hippie isn’t overly haute, selling at a solidly contemporary price point. Though with its unabashed use of hand-embroideries from India, hand-knit sweaters from Uruguay trimmed with Mongolian lamb, and fur, fur, and more fur, the moniker doesn’t exactly lie. “I grew up in contemporary,” says Wescoat Pound. “I get the democratization of luxury and how to make the right product at the right price.” That’s evident from her robust sales at Lane Crawford, Net-a-Porter, Mytheresa.com, Bergdorf, and Shopbop.com.
Those sales are what Wescoat Pound, with her strong merchandising background, has been building as she’s flown somewhat under the fashion radar for the past couple years. She’s slowly changing that. But instead of staging a fashion week presentation for Fall 2011, she decided to shoot a lookbook with three of-the-moment models: Naomi Preizler, Mathilde Frachon, and Imogen Morris Clarke. The collection follows in the same vein as she’s been doing. It’s a layered vintage magpie sensibility that has a straight line from Talitha Getty, Stevie Nicks, and Anita Pallenberg through to Kate Moss and Sienna Miller in the early aughts. In other words, clothes that these girls seemed to thoroughly enjoy rocking out in on set.