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April 18 2014

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Miu Miu Thinks Big—And Also Small

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Miu Miu announced today that, for the first time, it will bring its collections online: On April 6, Prada’s sister label will launch e-commerce in the U.S., Japan, and 17 European countries, with runway-only pieces and online exclusives as well as the standard ready-to-wear and accessories. It’s a big step for the company. But the brand is also thinking small—as in mini. We’ve noticed a trend over the past few seasons of shrinking bags, but Miu Miu’s new charms take things to a whole new level. The tiny purses are available now at all Miu Miu stores nationwide, ready to hitch on to a larger-sized bag—or perhaps to keep as a talisman while you save up for the bigger version.

Photo: Courtesy of Miu Miu

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  1. reeha says:

    Congrat Miu Miu for launching this