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August 1 2014

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Rebecca Taylor, Version 2.0

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“I wanted the clothes to really do the talking,” explained Rebecca Taylor about her new flagship boutique in the Meatpacking District. Hence the pared-down aesthetic of the new shop, more streamlined and modern than her seven-year-old Nolita boutique. The brand is celebrating its 15-year anniversary, and Taylor wanted to reboot and refresh her sensibility—starting with the location. “I feel like [present-day Meatpacking District] must be a bit like Soho in the eighties,” Taylor said. “This is like my generation’s Soho, and I wanted to be part of the rejuvenation of the neighborhood.”

Taylor’s seventies-inspired Spring collection stood out against the pastel walls of the flower-filled store. In addition to her standard offerings, the shop will also carry Taylor’s upcoming collaborations and favorite trinkets, such as candles and candy, imported from her native New Zealand. A parade of young starlets and models, like Selita Ebanks (left, with Taylor), Michelle Trachtenberg, and Katrina Bowden, all were on hand last night to check out the opening, but the store, Taylor promises, will have something even for the guys. In the crescent-shaped section in the rear—the designer’s favorite part of the boutique—dressing rooms and clothing displays abut a few big, comfy chairs. “Boyfriends can hang out in the back,” she said with a laugh.

Photo: Courtesy of Rebecca Taylor

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