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July 30 2014

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When The Hydrangeas Bloom Again

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Harry Potter. Avatar. Mulberry? One of these things isn’t quite like the others—though all three have benefited from the magic touch of Framestore, the visual effects company that worked with creative directors Ronnie Cooke Newhouse and Stephen Wolstenholme of House and Holme and Park Village director Luke Losey to bring Mulberry’s Tim Walker-shot campaign to life. Rather than do a standard film, the English label used animation, rotoscoping, and repainting to make the candy-colored shots of Lindsey Wixson and Nimue Smit pop to life. The result is a minute-and-a-half short that’s part Alice in Wonderland—with blooming hydrangeas and wandering piglets—and part atmospheric editorial. It debuts today, here and on Mulberry.com.

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