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July 24 2014

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A Boy’s Own Diet, The Wonderbra Wins, A Green Queen Takes The Gold, And More…

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Scott Sternberg, who now designs collections for Band of Outsiders and womenswear for Boy and Girl, his two more recent lines, has got more than a lot on his plate. (We haven’t even started discussing his upcoming Pitti Uomo presentation.) What’s his secret? As he tells Opening Ceremony, it’s “coconut water and diet pills.” Joking! (We think.) [OC]

Last week, Ecko tried out a promotional stunt offering a lifetime discount of 20 percent to any diehard fans willing to get the brand’s rhino logo tattooed on themselves. We regret to inform you that these three guys actually did. Racked has the slightly disturbing visual proof. [Racked]

The Outdoor Hall of Fame, which assesses poster and guerrilla advertising, held an open vote to name the best outdoor ad. The winner, by a cup (or two): the spot featuring a comely model in a Wonderbra—which somehow beat out a depressing Conservative Party poster about unemployment. Imagine! [Gawker]

Colin Firth’s do-gooding missus has always been devoted to green causes. Now she’s been recognized by Treehugger for the Best Green Red Carpet Outfit for her awards show looks—including her Oscar outfit of upcycled Gary Harvey gown and fair-trade, fair-mined jewelry by Anna Loucah. [Vogue U.K.]

In New York, a store dressing room can be the only space you’ll inhabit smaller than your apartment. But that’s no reason it shouldn’t be chic. And to keep sales coming, the Journal reports, more and more retailers are giving their fitting rooms makeovers—and hoping that splurges follow. [WSJ]

Photo: Akira Yamada / openingceremony.us

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