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July 29 2014

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A New Way To Run—Your Way

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Spring is in the air! Just kidding—actually, here in New York, it’s snowing. That’s April Fool’s writ large.

But warmer weather is (allegedly) on the way, and with it, the return of my annual resolution to get in shape in advance of the less-dressed season (and to actually do it this time). This year’s retail incentive to hit the gym comes courtesy of New Balance, which is introducing a new custom sneaker program next week, a first for the label. Its classic US574 running shoe will be fully customizable, from toe to top to tongue. Even the New Balance “N” can be color-coded. Better still, the custom kicks will be made at the company’s Norridgewock, Maine, factory, which not only burnishes your made-in-the-U.S.A. credentials, it also means you’ll get your pair a lot quicker—within a week or two of ordering. The customization microsite, which launches this Tuesday exclusively on Shopnewbalance.com, even shows you what your sneaker will look like. I tested it out at the brand’s invitation earlier this week, and was impressed how detailed you can get. (NB representatives assure me I was the only editor to go for a forest green/chalk pink mix—I’ll choose to take that as a compliment.) Instant motivation to get the blood pumping, delivered to your door for about $100. Not too shabby. Maybe this year’s the year I stick with it.

Photo: Courtesy of New Balance

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