At L.A.’s Confederacy, Rebecca Minkoff Moves In
Since opening in late 2008, Confederacy, Ilaria Urbinati and Danny Masterson’s hipster haven, has served as the retail outpost for L.A.’s eastside cognoscenti. The 5,000-square-foot space in Los Feliz has housed limited-edition Calvin Klein dresses, a suit collection from the Strokes’ Albert Hammond, Jr., and collections from the likes of Proenza Schouler, Phillip Lim, and Jenni Kayne. But as strong as their womenswear business is, it’s no patch on the men’s, and the duo is phasing it out to focus on menswear. “At the end of the day, it’s hard to argue with the numbers and our menswear is just so strong,” Urbinati said of the decision. “We have a lot of industry people coming in—a lot of actors, of course, but also quite a lot of musicians. They like to come in every few weeks, stock up on their Band of Outsiders shirts, some J.Lindeberg, Gant, Shipley & Halmos, and Rag & Bone. And then of course we have a huge business in suiting. They love the Band, Spurr, and Native Son.” Locals can also expect round two of the Albert Hammond line, projected for Spring ’12.
But ladies won’t be left out in the cold. The now-vacated womenswear space in Confederacy is set to get a new tenant: Urbinati’s close friend, Rebecca Minkoff (right, with Urbinati). “L.A. is extremely important to us,” Minkoff told Style.com. “We already have such a strong connection with our East Coast consumer that we wanted that same relationship on the West Coast.” Using the new space as a left-coast laboratory, the shop-in-shop will allow the brand to get to know their customers on a whole new level. “Brick and mortar allows us to interact with the customer in a way we previously haven’t been able to,” Minkoff continued. And given her longstanding relationship with Urbinati, who has been the line’s friend, muse, and stylist for years, expect some collaborations in the future, too.