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April 18 2014

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Combination Pizza Hut… Sunglass Shop?

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L.A. is the land of lunch trucks—and today, it got one more. “They sell food from trucks, so why not sell sunglasses too?” asks Daniel Silberman, co-founder, with Jus Ske, of the up-and-coming eyewear brand Illesteva. Today, the brand (which has lent its wares to several fashion shows, like Loden Dager, and is working on an upcoming collaboration with Rogan) set up shop in a pizza truck parked outside of Opening Ceremony’s Los Angeles store, where they are serving up their Brando-esque frames along with Valentino’s Pizza until 7 p.m. tonight. The special toppings include unreleased color ways, such as Cream Horn, and new finishes, like sanded matte. Unfortunately, delivery is not an option.

Photo: Courtesy of Opening Ceremony

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