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Diane Von Furstenberg, China Girl

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The wrap dresses were on full display Saturday night as Diane von Furstenberg opened her Journey of a Dress exhibition at the Pace Gallery in Beijing’s 798 art district this weekend.

Guests including Jessica Alba (above), Natalia Vodianova (top, with von Furstenberg), and Charlie Rose mingled amid a paean to the designer’s trademark glamour and independent spirit (vintage magazine covers; DVF portraits by Warhol, Clemente, and Testino; maybe a wrap dress or 30), rubbing elbows with Chinese VIPs ranging from model Du Juan to artists Yi Zhou and Li Songsong. (The latter two contributed DVF-inspired works of their own). “Diane is someone who has lived life to the fullest,” said Hung Huang, who—as a cultural icon, television personality and publisher of the lifestyle magazine iLook—also knows something about living life to the fullest. “Chinese women have been gaining in position over the past 30 years, and Diane can be an inspiration.”

First shown in Moscow and São Paulo, the exhibition follows up on a lavish Red Ball thrown in Shanghai last Thursday—all part of von Furstenberg’s concerted effort to make a splash in the booming Chinese market. “It was like a red dream, a movie,” von Furstenberg said of the Shanghai event, which featured performances, masked attendants, and who-knows-how-many red lanterns at artist Zhang Huan’s sprawling studio compound. And what of the difference between the two cities? “Beijing is power,” she said.

Photos: Courtesy of Diane von Furstenberg

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