Exploring The Underground With Jefferson Hack
Jefferson Hack can now add a multimedia festival to the long list of projects he oversees, but as he told Style.com on Friday night, the one-day event, Dazed Live, is a league apart from the Glastonburys and Coachellas of the world. “Our festival isn’t strictly music, though there is lots of it,” he said at a preview fête at East London’s latest hangout, the century-old Town Hall. “It’s about film, art, architecture, thought, and ideas. The idea is to explore the underground and the alternative with an inquisitive eye—and to offer people with an antidote, really, to the bog-standard festival.”
Lily Donaldson, Lulu Kennedy, Pam Hogg, Dinos Chapman, Duffy, Peter Pilotto, and more all came by to take in the offerings on Saturday. Spread out across numerous venues but headquartered at the iconic Town Hall hotel, the lineup included 81-year-old Alejandro Jodorowsky, who gave a talk and a live tarot reading before the screening of his cult movie, Holy Mountain, at the spookily appropriate Shoreditch church. Elsewhere, Aaron Koblin (left, with Hack), the creative director of Data Arts and Google Creative Labs, gave a Q&A about new Web technologies and languages, and psychedelic guru Daniel Pinchbeck (this generation’s answer to Timothy Leary) introduced his film Time for a Change. Fashion was represented by SHOWstudio’s Ruth Hogben—the woman behind many of the visuals and films for Lady Gaga, Gareth Pugh, and Alexander McQueen—who talked about “Future Icons in Fashion Film” while bands like Gang Gang Dance (who debuted its new album) and Factory Floor rounded out the night shift.
“Ninety percent of the itinerary is either debut or a premiere, and our goals were to bring print, digital, and live performances together, in perfect symmetry. It’s also a way of getting our readers involved, for them to be in the same environment as the editors—like stepping into a magazine in a way,” Hack said. “Hopefully, this will be just the beginning.” Brave new world, in other words. But what about the brave old world event of the year, coming just the end of this month? “God, I don’t care,” he replied, when asked who should dress royal bride-to-be Kate Middleton. “I am actually going to be away that weekend, and I personally don’t give a shit about the wedding! And you can print that.”