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July 25 2014

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Presenting The Best Of Japanese Fashion—Even Without The Fashion Week

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The show must go on—even when the fashion show doesn’t. Following the earthquake and aftershocks in Sendai in March, administrators at Itochu Fashion Systems, which puts on Tokyo’s Japan Fashion Week, canceled the event. But that doesn’t mean the organization is abandoning its own. Many of the country’s biggest designers showed at follow-up presentations and press days (some brave ones even soldiered on despite the quake at their original scheduled times), and all of their photos are being archived at the JFW Web site, with more added by the day. The Fall ’11 collections, including those from Tokyo darling G.V.G.V. (above), elder statesman Keita Maruyama, menswear label Phenomenon, and more are all on view, alongside messages from the designers. “Japanese fashion is alive and ongoing, even in the [Fall 2011] season,” a spokesman for Itochu said. Here’s the proof.

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