This Summer, Prism Hits The Beach
“I am essentially a beach girl,” says model-turned-journalist-turned-designer Anna Laub, the force behind London-based Prism eyewear. “I love hot weather, the beach, the sun. In that respect, it was easy to transition from optical to sunglasses and now swimwear. The idea from the start has always been to present an entire summer package.”
She picked the perfect day to introduce her new swimsuits: For the first time in ages, the mercury hit 75 degrees with no rain or clouds in sight, a rarity for a London. Then again, so is Laub, the former WGSN journalist who decided, after trendspotting for the magazine, that a range of eyeglasses was the way to go. Since Prism’s entry into the market barely two years ago, Laub’s cool take on nerdy chic has created a cult following, with clients like Alexa Chung to Julia Restoin-Roitfield—and of course a handful of rising London hip-hop stars.
The swim line sprung from the designer’s own difficulties in finding a good fit. “I have never been able to find the perfect bikini,” she said. “I am always on the hunt for the perfect gray, interesting taupes, pink undertones, and shades of black, and that is what I brought to the collection.” But this isn’t style without substance. All of Laub’s pieces (which she encourages buyers to mix and match) are double-lined (so they don’t become see-through in the water) and, in her words, “super supportive.” In fact, the collection was inspired by shapewear: “I looked at all the companies that make the best underwear on the market and studied how it is all constructed to make you look good. Not that many people see you in your underwear, but on the beach you are half naked with everyone seeing you, so I made this line as supportive and structured as possible. The idea is that anyone, with any shape can look great in these suits.”
On that front, we’ll take all the help we can get.