August 29 2014

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Dries Van Noten Extends A Hand To Japan


The tsunami and earthquakes that shook Japan in March have spurred an outpouring of support from designers, retailers, and well-wishers worldwide. The latest to lend a hand with a new T-shirt, the proceeds from which will be donated to the Red Cross: Dries Van Noten.

“The images from Japan were numbing, so truly shocking that not taking even a small concrete step to alleviate some drop in that ocean of suffering was not an option. Like many design companies, our relationship with Japan is as visceral as it is it is profound. As fashion companies we receive so much from the Japanese that to not help out at this shattering time would be just callous, untrue to ourselves,” Van Noten told The tee, which will retail for $90 when it hits select DVN retailers, including Barneys, Bergdorf Goodman, Jeffrey, and this month, is being produced in Japan by Tomorrowland. “Tomorrowland was the normal partner to which we might turn, as it is with it that we developed our recent standalone shop in Aoyama, Tokyo. It is important to us that the T-shirt be made in Japan as, not only is it keeping the employment in Japan (made of the Japanese people and for the Japanese people), it might also demonstrate to us all that it is not because Life gets tough or difficulties become almost insurmountable that our standards need to slip!”

The design, an abstract, color-blocked image resembling a sun, is, says the Antwerp-based designer, a sign of hope for the future. “We sought to evoke a huge optimistic sun, russet in color, not yet at its full heat—that of a slow dawn, rising from the horizon on its way to reoccupy its rightful place high in a bright blue and optimistic sky.”

Photo: Courtesy of Dries Van Noten

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