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July 26 2014

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Eres Returns To New York With A Beach House Of Sorts

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Fans of Eres’ haute lingerie and swimwear have been bereft since the label closed all of its standalone New York stores. But the French brand is returning to New York with a new outpost opening tomorrow, one a little closer to the beach. Its new jewel-box shop on East Hampton’s Main Street will stock the full collection of swim and intimates. “I love the chic, laid-back atmosphere,” creative director Valérie Delafosse says of the Hamptons. “It’s very Deauville to me.” You may see more of her on Long Island now that she’s opened her doors. Where? “My favorite beach is Wiborg,” she says. “And I have never skipped a chance to have sunset drinks at Sunset Beach in Shelter Island.”

Eres opens tomorrow at 55 Main Street, Suite 4, East Hampton, N.Y., (631) 604-5544.

Photo: Courtesy of Eres

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