On Our Radar: Beatrixe-------
Emerging designers have a way of starting expensive and working their way down, but the young label Beatrixe is wisely pursuing the opposite course. The label, founded by longtime friends and co-designers Axel Burla and Begum Tuna for Fall 2010, is steadfastly contemporary. The vast majority of their collections retail for under $500, with only leather jackets creeping slightly above that mark.
This despite their background in designer ready-to-wear. The two met working for Devi Kroell, when Kroell helmed her namesake label. “We have known each other for 15 or 20 years,” Burla, a Parsons grad, said. “We just started working on this line in our spare time.” What began as a side project grew into a full-scale collection when Tanya Bas joined as business partner. The Beatrixe aesthetic, Burla says, is “a celebration of modern femininity,” with an emphasis on the feminine: Shapes are sleek and sinuous, often embellished by frills.
For Spring ’11, currently in coveted boutiques like L.A.’s Satine and San Francisco’s Welcome Stranger, the duo looked to midcentury attire, emphasizing the waist with tailored jackets and fitted skirts and borrowing from the Abstract Expressionist painting of the time for prints. “It was a time of big change,” Burla explained. “We were just focused on creating a very romantic look using a neutral color palette and really good fabrics, so the result is something that might seem like a luxury.”