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Prada’s Glasses Get A Starring Role


Prada’s wild Minimal Baroque shades are more or less made for the stage: The statement specs shown on the Spring ’11 runway are dramatic enough for a starring role. So the label is giving them just that. To launch two new pairs from the collection, Prada commissioned eight young photographers to shoot the styles. Selected in conjunction with Vogue Italia and its Vogue Talents supplement, which promotes emerging artists and designers in fashion and art, the photogs were given marching orders interpret the styles in a “pop-comic manner.” The results ranged from dunking the frames in a bowl of breakfast cereal (complete with banana smiley face) to staging a meeting between the sunglasses and a wayward giraffe. Above, two exclusive photos from the series, by Federica di Giovanni and Kuba Dabrowski. The entire portfolio will go up on this week, when the prints and new glasses will also hit stores.

Photos: Courtesy of Prada



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Dept. of Culture