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July 29 2014

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Pret-A-Surf, KBL Team Up On A New Pair Of Celeb-Approved Shades

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What do Blake Lively, January Jones, and Emma Stone (above) have in common? Plenty, upon consideration: blond hair, long legs, magazine covers, fiery hot acting careers…also: sunglasses. Lively, Jones, and Stone are just a few of the trendsetting celebs who have nabbed pairs of Pret-a-Surf‘s soon-to-debut sunglasses, made with the L.A.-based label KBL. The frames mark Pret-a-Surf’s first collaboration, and they pick up the red motif of the brand’s beachwear. “I’m sure you’ve noticed the red zipper on many of our looks,” points out Jillian Demling, who co-founded Pret-a-Surf with Karen Mulligan last year. According to Demling, both she and Mulligan have picked up multiple pairs of KBL sunglasses since the brand launched in 2007, and they immediately cottoned onto KBL cat-eyes as a fitting adjunct to Pret-a-Surf’s sporting take on vintage pinup style. “We wanted shades that our girl could wear playing tennis, surfing, or just lying on the beach.” Or, as it turns out, ducking the paparazzi.

Photos: Courtesy of 42 West (Emma), Courtesy of Pret-a-Surf

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