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July 29 2014

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The Kids Are All Right?

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Is Diane von Furstenberg the latest designer to think small? The designer is reportedly moving forward with a long-rumored collection for GapKids and Baby Gap, which insiders say could bow as early as Spring 2012. (In addition to her main collection of ready-to-wear and accessories, DVF also makes fine jewelry with H.Stern, recently debuted housewares under her own label, and will return this fall to the fragrance world with Diane, her first new scent in years.)

But von Furstenberg is only the latest to take on the kiddie market. Former GapKids collaborator Stella McCartney received such good response from her children’s collection for the retailer that she’s since created a junior collection under her own label. In the past year, several other major houses have done the same. Gucci and Fendi both debuted childrenswear at last season’s Pitti Bimbo, part of the Pitti Immagine fairs. And earlier this month, Lanvin announced that it will return to its roots (founder Jeanne Lanvin designed mommy-and-me pieces) with a new kids’ range, launching in November.

Photo: Ray Tamarra / Getty Images

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