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Tilda Swinton And Walter Pfeiffer On Their New Pringle Of Scotland Campaign


Change is in the air at Pringle of Scotland, where Balenciaga alum Alistair Carr has taken the reins, following the departure of former creative director Clare Waight Keller. (Waight Keller herself, it was announced last week, is set to helm Chloé.) But not everyone at the Scottish luxury house is new. Tilda Swinton, a regular face and fan of the brand (she memorably worked with Ryan McGinley on a series of spots), is back to helm its Fall ’11 ad campaign, shot for the second season running by Walter Pfeiffer. The new images were lensed at the Glasgow School of Art, from which Swinton’s campaign co-star, Scottish artist Jim Lambie, graduated. Above, an exclusive preview of the new images, and below, behind-the-scenes shots with Swinton, Lambie, and Pfeiffer.

“Tilda is a force of nature and full of energy—an inspiring personality to collaborate with,” the Swiss photographer told “She will never be an object for the camera but always plays with it.” The actress herself, along with the Art Deco buildings of the Glasgow School of Art, provided the inspiration for the shoot. Her dramatic new look owes much to a new blunt, front-combed shag, with heavy bangs she called a “warrior girl fringe.” “We looked for a modern romantic gesture in my look,” Swinton said. “I love it.” Nothing like a little warrior chic to get into character, we’d say. But asked about her preparation for the shoot, Swinton noted that for her, it is no different from preparing for a film role. “[It’s] the same way,” she said. “Choose clothes. Dress up and play.” And did she bring her own ideas to the set as well? “Certainly,” Swinton replied. “And my own dogs.”

Photos: Courtesy of Pringle of Scotland



  1. glenysdesign says:

    Charles Rennie Macintosh [1868-1928] designed the fabulous Glasgow School of Art in 1896, which while not Art Deco as stated in article, was with its taut geometric design, certainly a great influence on later architects. Such a clever building.

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