Alejandro Ingelmo Heads Online-------
These shoes—towering heels notwithstanding—were made for walking. So when Alejandro Ingelmo, the New York-based footwear designer (and CFDA Swarovski Award nominee for accessories) set out to make a short film about his work, he didn’t want get bogged down in plotting or character development. He just showed his wares doing what his wares do best: strutting on the pavement.
The video, premiering here on Style.com, will soon go live on Ingelmo’s relaunched Web site. That’s not the site’s only draw. With it, Ingelmo is launching e-commerce, offering his most celebrated styles, including his heels to those who can’t hoof it to his Wooster Street store. “E-commerce was something I wanted to do for a long time, but I felt it needed to be interactive and personal,” Ingelmo told Style.com. “The timing is right now as we have seen an increase amount of demand in places where we do not have distribution.” Keep reading for the exclusive video.