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July 29 2014

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Florence, Frost, And More Star In Markus Lupfer’s New Video

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Markus Lupfer is on a quest to decipher “The Puzzle of the Mysterious Mind.” Helping to solve it? Florence Welch, Sadie Frost, London It girl Mary Charteris, and set designer Gary Card. They all star in the designer’s new video to spotlight his Resort ’12 collection, directed by DJ and filmmaker Tabitha Denholm, who has also created music videos for Florence + the Machine. “Tabitha told me about this BBC documentary she saw from the sixties that was all about manipulation of the body and the mind, the ability to change peoples’ perceptions,” Lupfer said. “It really stems from that.” The casting was meant to evoke the wide range of women who can wear the label, and according to Denholm, each brought her own special something. “All of the girls’ personalities seemed to match their characters so well—no one needed to act for this one,” she said. (Good news, that; you can change perceptions, but it’s harder to make actresses of out It girls and rock stars.)

As for the collection itself, Lupfer brought his customer exactly what he does best, notably his kitschy knits. “It’s the essence of Markus Lupfer, with a Resort spin,” he explained. T-shirt sweaters and dresses are adorned with faux cross-body purses and sunglasses that, from a distance, appear to be functional. And nodding at current trends, there are plenty of stripes, including a few quirky takes on Breton stripe in sequins.

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