July 25 2014

styledotcom The trend that's just as much about attitude as it is about the clothes:

Subscribe to Style Magazine

Gap’s 1969 Gets A New Home In L.A.


L.A. is the nerve center for 1969, Gap’s denim-and-more label, and its denim design team invited editors to its new Los Angeles studio to preview what’s to come for fall. “We’re taking denim further than just your blue jeans,” a member of the design team explained of the unexpectedly rich fabrications on display. Evolved from the seven core fits that the line launched with back in 2009, the pieces are going into mostly-uncharted territory for the mega-brand: prints in snake, cheetah, and leopard patterns. Even Gap’s most signature fits have gotten an update in the form of rich detailing, including a now signature X-stitch, to delineate the line from the chain’s other merchandise. Saturated hues permeate the collection in the form of skinny sateen ankle Audrey pants (named for Hepburn, of course), and leather pants come in cropped, drop-crotch, and skinny fits. “It all starts with the fabric, and then you can get these great fits and proportions,” echoed 1969′s creative director, Rosella Giuliani. She was referring to ponte knits (championed for their stretch and recovery) and her leathers, which feature a forgiving stretch.

Photo: Courtesy of Gap

Designer Update