Jason Wu Launches E-Commerce
Jason Wu is headed online in a big way. Weeks ago, the New York-based designer made his Twitter debut—via an emissary of sorts, his cartoon owl mascot, Miss Wu, who tweets her own 140-character thoughts from a roost in the Wu atelier. Now, Wu is set to re-launch his Web site with a new e-commerce section. This Monday, the new JasonWuStudio.com goes live, offering the designer’s Spring and pre-fall bags.
That’s not all it’ll boast. To celebrate the new site, Wu called on Tommy Ton to shoot model Tati Cotliar testing out the Fall ’11 collection on the streets of New York. “It’s actually my favorite collection of his, so I’m very honored to be shooting this particular collection in the way that I do, on a girl like Tati who wears clothes so well,” Ton said. “I think that’s what amazing—when the clothes are right and then you have a girl who looks like she’s wearing the clothes and they aren’t wearing her. It’s very refreshing. She turns heads—I’ll tell you that.”