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August 1 2014

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Kruger, Brody, Deneuve, And More Wish
The Jaeger Reverso A Bon Anniversaire

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As 80th birthday parties go, few we’ve heard of were better attended than the Jaeger LeCoultre Reverso’s. Clever staging, involving displays of 50 movements used for the watch, a gallery of exceptional timepieces, and artisans demonstrating their craft, were all on view for guests, but they were slightly overshadowed however by the arrival of megawatt fans like Clive Owen, Adrien Brody, Catherine Deneuve, and brand ambassadress Diane Kruger.

For the fashion crowd, the evening offered a break from Couture preparations. What to expect from the haute week? The hints they provided point to a sassy revision of the classics. Maxime Simoens, for one, is tackling vampires—Nosferatu, to be precise. Alexis Mabille said he was polishing a sartorial take on beloved French verses and compiling a collection of ten L.B.D.s’ for Guerlain’s rollout of La Petite Robe Noire fragrance this fall.

Speaking of which, vintage guru Didier Ludot, the owner of a boutique specializing in the L.B.D., is putting the final touches on his traditional windows, which are unveiled at an event at the Palais Royal on Sunday. But this time it’s not exactly about a couturier; it’s about the first of the truly great French chefs, François Vatel, who served Louis XIV. Still, the Couture connection is there: For one thing, Christian Dior once penned a book called La Cuisine Cousu-Main (“Handsewn Cuisine”), inspired by his fascination with eighteenth-century gastronomy. “The gestures are the same, and the desire to astonish is the same,” explained Ludot. “Louis XIV consumed 8,000 calories a day, so there was a real mise-en-scène, with fireworks and sprays of water.” The display features five exceptional Dior dresses from Ludot’s collection alongside Ladurée pastries created especially in the spirit of each one—interestingly, not a single macaron among them.

Photo: Courtesy of Jaeger LeCoultre

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