Simon Spurr’s Wearable History-------
Simon Spurr founded his namesake label in 2006, delivering his first collection—then, largely composed of denim—to Bergdorf Goodman that same year. The line has grown significantly since then, splitting off into two separate collections (Simon Spurr and Spurr), growing in breadth and reach (it’s now known as much for Savile Row-inspired tailoring as for its selvage jeans), and picking up accolades along the way. In 2011, Spurr was nominated for the CFDA’s Menswear Designer of the Year award.
But it all started with three pairs of jeans. “Good design should be timeless,” the designer tells Style.com. “I think sometimes fashion moves too quickly, and brands are built by showing consistency. The company launched with three pairs of rigid jeans, and they’re still in the collection today.” Not only that, they’re still in Spurr’s own closet today. His own, five-year-old pair has, he says, “traveled with me throughout the Atlas Mountains in Morocco, seen in the new millennium in Australia, and served as an everyday pair of jeans in New York City.” Now, to celebrate his label’s fifth anniversary, he’s offering a limited edition of 200 signed-and-numbered pairs inspired by his own—with signs of wear, rips, tears, and repairs all included. (You can’t go through the Atlas Mountains without getting a little roughed up, however rigid you begin.) The pairs go on sale today on MrPorter.com, where they’ll retail for $495. Later this summer, they’ll head to Bergdorf Goodman’s men’s store, too.
Looking forward to the next five years, Spurr is sanguine about the prospects of further expansion. He promises greater domestic and international distribution, stand-alone retail stores, and eventually, the launch of womenswear.