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August 27 2014

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A Berlin Blowout, Courtesy of Hugo Boss

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There’s something to be said for the home-field advantage. When Hugo Boss-—based in Germany—elected to show its Hugo collection at Berlin fashion week, they went for broke, inviting 1,000 guests (including Hilary Swank, Eric Bana, and Ryan Kwanten) for a fashion show, dinner, and party at the Museum Island in the city’s center. Designer Eyan Allen looked back to the future for Spring. He called the collection Poetic Tailoring, but he seemed more to be channeling Star Trek with the sharp, clean lines, and stark palette of starship silver, glacial blue, white, and flame red. Silver lamé leggings and flowing dresses over second-skin white trousers gave a hint of the sixties.

Afterward, the catwalkers of today had no trouble imagining themselves in the goods. Georgia May Jagger, wearing a dress and lipstick in the same arresting red shown on the catwalk, cooed with Leah Woods over a sharp pantsuit worn by Jourdan Dunn. They both congratulated Allen on his bracing palette, too. A different opinion came from a model old enough to remember the sixties the first time around: Veruschka. “I love that Hugo’s clothes are wearable,” she said. “But I would rather wear the menswear, especially the apronlike coverall jackets, because I can’t see many men wearing them and someone should. I especially love how Hugo reduces it to one strong color, whether ice, silver or red. But really, I mostly wear what I bought 30 years ago. When something is strong, it stays worth keeping.” Or, you might say, reinterpreting.

Photo: Courtesy of Hugo

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