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July 26 2014

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Behind The Scenes With Balenciaga

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Balenciaga bucked tradition debuting its new Fall ad campaign. Rather than break the images in a magazine and wait for some enterprising fashion spotter to scan them in and send them around, the label unveiled the Marie-Amélie Sauvé-styled and Steven Meisel-shot images online. Now you can go backstage online, too. In the new behind-the-scenes video, debuting exclusively above, catch models posing and strutting (and being attended to by the usual fashion-shoot phalanx of stylists, makeup artists, and minders) at the Harlem church where several of the images were shot on location. Kate Elson (yes, Karen’s sister) shot the video, which features models including Liisa Winkler and Julia Nobis. Soundtrack sound familiar? It will if you were at the show. It’s a remix of Rufus Wainwright’s “Tiergarten,” which played as the girls marched down the Paris runway back in March.

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