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Claudia Schiffer Goes Digital

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“I don’t have much time to think about what to wear in the mornings, so it was important to me to create chic-but-effortless pieces that you can just throw on for the school run, then head off to work for meetings, and feel great in what you’re wearing,” model-turned-designer Claudia Schiffer told Style.com of her new namesake line of cashmere knits. The collection may be all about ease, but creating it didn’t come without its share of difficulties for the industry veteran. Of her experience on the design side, she says, “I think what was most challenging has been to realize my ideas into the actual garments. It’s been a huge learning curve, but it’s something I have wanted to do for a long time. Her site, ClaudiaSchiffer.com, launches today with e-commerce to follow on August 12. Here, exclusively on Style.com, the blonde bombshell debuts a Danny Vaia-directed video for her new offerings.

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