August 27 2014

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Cat-ear caps. Pompom pumps. Mink sunglasses. No doubt about it: ‘Tis the season of the out-there accessory. The latest designer to join the odder-is-better mix is Londoner Louise Gray, whose new collaborative jewelry line with Asos—under the umbrella of the e-tailer’s Asos Inc. incubator program—goes on sale this week.

Retailer/designer collaborations are a dime a dozen, but Asos sets its apart by allowing designers the opportunity to create categories that aren’t already part of their lines. Its first Asos Inc. designer, Thomas Tait, created his first bags; Gray used the chance to launch jewelry, which will also be styled into her upcoming show. Her pieces are all smiles—not to mention googly eyes.

“The jewelry I wanted to make was fun pieces that could be layered up or worn alone,” Gray told “They have a carnival feel to them, like the duck whistle earrings, the large scale packets of fries, and the sun earring wearing sunglasses. They’re definitely for enjoying.”

The Gray pieces, which include pendants, earrings, studs, and even a working bell, are plated in 22-karat gold. They retail for between $60 and $295 on

Photo: Courtesy of Asos

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