There’s a very open, very shoppable region between art and interior design, and a new Web site called Grey Area is plunging right into it. Kyle DeWoody and Manish Vora, the two young art-world insiders behind this new e-commerce venture, launched it last night with a party at the Wooly, where some of the site’s unique and limited-edition wares were on display. To wit: rope benches by Orly Genger, a resin cast of a Birkin bag by Shelter Serra, which sold on-site, and a tablecloth on which Ruffian designer Claude Morais had made an abstracted line drawing of a male torso (that’s the piece, above, modeled by Morais’ partner, Brian Wolk). “If you see it, you see it,” Morais shrugged, adding that he’s been painting as a hobby for years.
At the moment, Grey Area’s ever-changing online inventory includes bath towels by Tracey Emin and Ed Ruscha, wallpaper by Kiki Smith, a wristwatch by Tom Sachs, and E.V. Day’s playful encapsulation of the Barbie doll—she’s mummy-wrapped in a cocoon of silver and chrome. Grey Area commissioned some of the pieces, others not. It’s hard to believe the idea was born just two months ago, until you consider the founders’ powers combined: Vora is one of the New York gallery scene’s most active gadabouts, and DeWoody and her mother, Beth, are two of the city’s most active art patrons. The crowd at the Wooly included Nicole Miller and Jenna Bush, and had designers Timo Weiland and Alan Eckstein (who have a Grey Area collaboration of their own in the works) in the DJ booth.
The site has some storefronts in its future, too, albeit temporary ones: a pop-up in Water Mill later this month, one in L.A. at the end of September, and one in Miami for Art Basel. Explained DeWoody, probably only half-joking, “We’re hoping to conquer the States and then move to Europe next year.”