August 22 2014

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E-Commerce, A Ferragamo First


“Ferragamo was my first big international campaign when I started modeling,” Elettra Wiedemann tells “The house has always had special meaning for me.”

This week, she returns to the fold, serving as the exclusive model for the label’s online Fall 2011 trunk show, which marks the first time the Italian brand’s ready-to-wear offerings will be available on the Web. (Its current e-tail shop is accessories-only.) Wiedemann still remembers her first Ferragamo purchase. “I bought a pair of flats when I first started modeling to help my feet run around Milan and Paris to castings,” she says. This Friday, you can get your own—along with Fall’s houndstooth dresses, fur coats, glittering clutches, and more.

The Fall 2011 trunk sale begins this Friday, August 5, at

Photo: Courtesy of Salvatore Ferragamo

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