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Air Apparent


Surface to Air has spent years honing its Gallic cool (and rock star collaborations with the likes of Justice, Kings of Leon, Kim Gordon, and Kid Cudi), selling to boutiques worldwide and opening its own flagships in Paris and Brazil. The brand finally lands a home of its own in New York with its first U.S. flagship, opening tomorrow (after tonight’s opening bash, naturally). Its new home? Mercer Street—”still a discreet part of Soho, and still developing,” according to womenswear creative director Dorothée Loermann. The label promises NYC-exclusive product to come, as well as more collaborations. On Loermann’s wish list: “SoKo, Coco Summer, or Charlotte Qvale.”

Photos: Courtesy of Surface to Air

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