Keeping Up With Jones-------
“I first met Florence when I was hitchhiking to the very first Secret Garden Party festival,” jewelry designer Dominic Jones remembered. “She was 17 and she and her friend stopped and gave me a lift. We hit it off straight away and have stayed close friends ever since—we have been through a lot together.”
That would be Florence Welch. Since their chance meeting, the pop star has become a muse to the Brit designer, and for his new short film by Ben Toms and Rafael D’Alo, Jones enlisted her, along with eight other of his current muses (including Tallulah Harlech), to show off his Spring 2012 collection.
“The finished product of carefully decided angles and surface gives the collection a refined modernity from the ornate origin of inspiration,” Jones says of his inspiration. “The combination of the Old World cathedrals against the almost futuristic-looking sculptures was something that I wanted to be reflected in the film—we shot the film in an amazing 16-room dilapidated Georgian house in East London. The aging walls against the highly polished surfaces of the jewelry really captured this.”
Above, Jones debuts his collection video exclusively with Style.com.