Listen To Moncler And Bruce Weber: Don’t Steal The Jacket
“In this crazy world that we live in, it was important to me to make a film about the loss and regaining of innocence,” Bruce Weber tells Style.com. He’s referring to the storyline he developed for the 24-minute film he created for Moncler, which debuted in Milan tonight. Divided into seven episodes, Don’t Steal the Jacket is a playful kind of modern fashion fairy tale, a yarn spun about a little girl, her Pomeranian, Sugar, and of course, a Moncler jacket; a “madcap children’s television adventure story” is how Weber describes it. Moncler CEO Remo Ruffini described working with Weber as “a dream come true.” That dream exclusively debuts here on Style.com, with Chapter 1, above. Look out for the rest of the adventure, Chapters 2 through 7, to unfold on Moncler.com.