Style.com

September 3 2014

styledotcom "I apply my lip balm almost 20 times a day, even in the summer." stylem.ag/1qXLCCQ @Maybelline pic.twitter.com/s9PCM9zPJN

Subscribe to Style Magazine

Listen To Moncler And Bruce Weber: Don’t Steal The Jacket

-------


“In this crazy world that we live in, it was important to me to make a film about the loss and regaining of innocence,” Bruce Weber tells Style.com. He’s referring to the storyline he developed for the 24-minute film he created for Moncler, which debuted in Milan tonight. Divided into seven episodes, Don’t Steal the Jacket is a playful kind of modern fashion fairy tale, a yarn spun about a little girl, her Pomeranian, Sugar, and of course, a Moncler jacket; a “madcap children’s television adventure story” is how Weber describes it. Moncler CEO Remo Ruffini described working with Weber as “a dream come true.”┬áThat dream exclusively debuts here on Style.com, with Chapter 1, above. Look out for the rest of the adventure, Chapters 2 through 7, to unfold on Moncler.com.

USER COMMENTS Comments

Comments

  1. FrancescaVictoria says:

    Absolutely beautiful, innovative piece. Love the music!

Designer Update