August 28 2014

styledotcom When did we become so obsessed with butts, though?

Subscribe to Style Magazine

Mum’s The Word


“It’s a lot more stressful throwing a kids’ party than an adult party, isn’t it?” Stella McCartney said last night at the “fun fair” launch of her Spring 2012 children’s line in London. With its pony rides, bouncy castles, balloons, and cotton candy, it was easily the event of the year for the under-10 set. And the moms in attendance—including Kate Moss, Camilla Al Fayed, Liberty Ross, and Chrissie Hynde, who cradled her grandson—had plenty of fun, too. Ponies aside, though, the real star of the show was the collection: quirky and whimsical, with not one silk dupioni princess dress in sight.

“Designing a kids’ line is just as complex as designing for adults,” McCartney told “Children have a huge connection with their clothes—my 3-year old, for example, is much more obsessed with clothes than I am, and is very particular about what she wears. Then you have to fit in factors like comfort and how it feels against the child’s skin. And we made sure the quality of clothes is up to scratch and that you can chuck them in the washing machine whenever you need to.”

Hmm. A visual pops into mind of Stella’s pals Gwyneth Paltrow and Madonna chucking a load in the wash. Somehow, it’s an image that doesn’t really wash. Just sayin’.

Photos: Courtesy of Stella McCartney

Social Intelligence