The Rag & Bone guerrilla campaign continues apace, with the release this week of the latest in its models-by-models series: Carolyn Murphy. Following in the footsteps of Karolina Kurkova (who was shot in Ischia by Helena Christensen), Murphy test-drives the Rag & Bone JEAN collection while vacationing with her family. “I shot the photos between family vacations in North Carolina and Montauk,” Murphy told Style.com. “My family has been visiting Nags Head since the 1950′s, to escape their farm in Virginia. Our fondest memories are eating crab legs and flying kites at Kitty Hawk. The newest tradition is Montauk with my daughter. She caught fireflies for the first time and surfed on her own.” The full photo set goes online tomorrow at www.rag-bone.com.