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One Day Until Blast Off: Zara’s E-Commerce Campaign


Zara, as many of you have probably heard, is finally launching e-commerce in the U.S. The fast fashion mega-brand flips the switch tomorrow, September 7th, just in time to snap up some of its runway-become-reality clothes before fashion week. The site features free standard shipping to all 50 states or pick-up at a nearby Zara store, as well as free exchanges and returns. For those of you who weren’t already in the know about the new online store, its first outside Europe, the company is launching a new campaign. “Dear America” features images of all 50 states shot by 24 photographers including Noah Kalina, Peter Baker, and Stephen Tamiesie. has an exclusive clip of some of the pics along with photos of Stella Tennant in the new Fall collection here.

Photos: Stephen Tamiesie; Noah Kalina

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