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Dim Dam Dom With Diane Pernet

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What a different a year (or five) can make. In 2006, when fashion pioneer Diane Pernet founded the A Shaded View on Fashion Film Festival (ASVOFF), originally named You Wear It Well, it was a real fringe affair.

“With each edition we try to add more things, but this year has been a real explosion,” Pernet told Style.com at last night’s L’Eclaireur cocktail party to celebrate this year’s upcoming festival, happening in Paris this weekend. She wasn’t kidding—Pernet received over 500 submissions, nearly double last year’s numbers, among them works by Bryan Adams, Ellen von Unwerth, Steven Meisel, Mike Figgis, Bruce Weber, Inez van Lamsweerde and Vinoodh Matadin, and Daphne Guinness (who stars in a short, The Secret Life of Marguerite Duras; a feature, The Murder of Jean Seberg; and produced another film, all with Joseph Lally). Fashion houses with films in competition include Balenciaga, YSL, and Lanvin.

As if the all-star lineup of acclaimed photographers and the high fashion quotient aren’t enough, Pernet upped the ante to another level. She has unearthed never-before-seen footage of fashion shorts from the seventies by Richard Avedon and Helmut Newton, and thrown into the mix other cult classics of the day such as the Peter Knapp-directed French TV series Dim Dam Dom. “The most incredible fashion TV that ever was,” she says.

ASVOFF opens Friday at the Centre Pompidou in Paris.

Photo: Courtesy Photo

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