August 22 2014

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Maxime Simoens Makes A Move To Leonard


“I want a woman from our age,” Maxime Simoens, the newly announced creative director of Leonard, tells of the look he has in mind for the label. “It was a bit old, in my opinion. I really want to give it sophistication and modernity. “

The young French designer, who has taken the reins from Véronique Leroy after her eight-year term with Leonard, only began work with the brand today. “I really just began this morning—it’s quite new,” he says. Simoens, who has his own signature ready-to-wear line (which he will continue doing), is known for his strong geometric design aesthetic. He admits, however, he wants to keep the look of his line and Leonard very different. So, what does he have in store? “Leonard was originally a house of fabric—they made it for Chanel and Dior—and then they began doing fashion. I would like to use their vintage fabrics and prints and give them vibrancy and youth,” he explains. “But she will not be in print all the time—it’s impossible!” Until March, when he debuts his first outing with the label, stay tuned.

Photo: Courtesy Photo

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