One To Watch: Emily Jerome-------
As a native New Yorker who is currently straddling both coasts, Emily Jerome‘s namesake Jerome line has come a long way since its launch in Spring 2010. After being given the opportunity to debut a small collection in Paris that March alongside Gregory Parkinson, Jenni Kayne, and Katy Rodriguez, Jerome (who counts Intermix and Confederacy as stockists) was compelled to take her designs to the next level.
For her 70-piece Spring ’12 lookbook, the emerging designer enlisted Charlotte Kidd to photograph her nouveau Western collection against MASS MOCA’s imposing instillations, by artists like Sol LeWitt, Katharina Grosse, and Federico Díaz. “This collection dealt with the familiar ideas of the American West and paid homage to it in an updated way,” Jerome tells Style.com. For the collection, Jerome reimagined Western symbols like the bullhorn and chevron and hippie silhouettes were rendered in sleeker fabrications with richer design details. Instead of doing fringe in conventional suede, she uses silk paired with an equestrian fabric for good measure. “We see suede and fringe jackets in vintage stores all the time, but there hasn’t been a lot of updating of that aesthetic, which was an inspiration behind what I’m trying to do.”
The designer’s bicoastal lifestyle still informs her incessant need to keep things modern. “I started out designing with a single idea, and on this collection, we’re working with five different types of knits, silk jerseys, and so many different fabrications,” she says. “This shoot let me showcase the designs and really speak to the kind of customer I’m trying to target.”