August 30 2014

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One To Watch: Heimstone


Alix Petit perfected her knitwear expertise working for Michel Klein in Paris, but it wasn’t long before she wanted to design her own collection for women who crave beautiful, casual clothes not dictated by the season’s trends. Cue: Heimstone, the line she founded in 2006.

“I design whatever I feel like wearing; it’s very spur-of-the-moment,” Petit tells

It’s an approach that seems to work well for the Paris-based designer. With the soft launch in 2006, she debuted bits and pieces: bracelets made from screws and nuts and bathing suits in vintage cottons. Friends instantly started buzzing about them and it was not long before she counted the likes of Uma Thurman as a customer. She has since set up a bricks-and-mortar shop in the heart of Paris’ Saint Germain, on Rue du Cherche-Midi, and sells her line at chic retail outlets like the Webster in Miami and Opening Ceremony.

For her Spring Dia collection, she’s done silhouettes and prints inspired by Sol LeWitt’s cube-obsession and Egon Schiele’s deformed torsos. The result is an eclectic cross section of sportswear and luxe pieces, like raffia knits, gold-coated lace pants and shorts, soft biker jackets, and a feathered skirt, all paired with suede sneakers. “They are for girls like me who prefer casual, comfortable footwear for the city,” she says.

Photo: Courtesy of Heimstone


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