BLK DNM’s cross-platform plan for world domination continues. Johan Lindeberg’s men’s and women’s label, which puts out a printed gazette and a series of videos in addition to clothes and accessories—and, during fashion week, opened the doors of its first store—recently launched its own blog, BLKDNMcloseup.com. The journal offers a look behind the scenes at the line’s process, and also brings in collaborators to spread their chosen messages. Today, the first in a series of mini-shoots created especially for BLK DNM Closeup by Inez van Lamsweerde and Vinoodh Matadin. The point, explained the label’s Max Vallot, is to harness the power of social media to help effect change. The first installment, published today, spotlights Christy Turlington Burns (wearing Coat 6 by BLK DNM) and her organization, Every Mother Counts, dedicated to fighting preventable deaths during pregnancy and childbirth. “Strong and independent women have always been an inspiration for Johan,” Vallot explained.