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April 19 2014

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Juicy, Re-Juiced

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Though it’s gone through several phases since its initial velour tracksuit heyday, Juicy Couture has never fully shaken its reputation for loungewear. But with a newly appointed chief creative officer, LeAnn Nealz, the brand is looking to up its fashion cred—and its first seasonal presentation, held at an NYC mansion last night, suggested that it’s on the right track. “The collection feels fresh, young, updated, and most of all, modern,” Nealz said. The core tracksuit pieces were still on offer, but they were interspersed among casual sporty pieces that were easy but more stylish than before. Mini tennis skirts paired with sweatshirt tops looked like what young girls want to wear now. Nealz also made a play for the unstoppable striped-tee trend, with brightly colored versions ready to go head to head with any on the market.

Photo: Courtesy of Juicy Couture

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