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July 28 2014

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London Lunches With Tatiana Santo Domingo And Dana Alikhani, Fashion’s Newest Sister Act

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Tatiana Santo Domingo and Dana Alikhani’s new label Muzungu Sisters is brand-new, but it has shot out of the gate with a bang. No sooner did the globally sourced ethical label get up and running (it technically launched November 1) than it partnered up with the new London-based e-commerce site Motilo.com for a collaboration—and a lunch at London’s Wolseley to celebrate.

“Muzungu” means wanderer, which is what Santo Domingo and Alikhani see themselves as. “I knew early on in life that I would have to find a job that enabled me to travel,” Santo Domingo says, and after meeting Alikhani, came up with the idea of sourcing hard-to-find fashion and accessories from the remote corners of the globe. “I studied human rights in Columbia University, and I believe what we are doing is an extension of that,” Alikhani puts in. “We are committed to finding ethically sourced materials, for them to be made in proper work conditions and to pay craftsman, artisans, and weavers a fair price.”

“You don’t always have to be in top-to-toe designer,” Santo Domingo adds. “You can have a pair of designer trousers, then put on one of our Peruvian alpaca jumpers and wear it to a club. We want people to see that you can mix and match—you don’t have to go total hippie, even though,” she laughs, “oftentimes I do.”

The lunch was co-hosted by Motilo.com, a social network-cum-online shop founded by Sofia Barattieri di San Pietro and Maysoune Ghobash. “We wanted to create a site where people can be social whilst shopping, where interesting brand ambassadors show how they style their purchases”—those being people like Anna Dello Russo, Bip Ling, Sophia Hesketh, and Mademoiselle Agnès. “It’s like you are going out shopping with your girlfriends. And Muzungu Sisters is a perfect match for us: Their clothes couldn’t be cooler and they come with a strong message. I predict a fast sell-out.”

And then? “We are headed to South Africa to source materials, then we are off to Laos and Bhutan,” says Santo Domingo. “We were really inspired and impressed with the new Queen of Bhutan’s wardrobe during her wedding celebrations, so let’s see if we can bring back some of those incredible fabrics and looks.”

Photo: Courtesy of Motilo.com and Muzungu Sisters

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