September 2 2014

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Meet The Muse: Lisa Marie Fernandez


Girl-about-town Natalie Joos spends her days casting for shows like ADAM and Yigal Azrouël and editorials for the likes of Mario Sorrenti and Mariano Vivanco, but her passion is vintage clothing. Joos’ blog, Tales of Endearment spotlights her “Muses,” impeccably styled girls and guys who share her secondhand obsession. In a new partnership with, Tales of Endearment’s subjects discuss their shoots right here on Style File.

“I am a pretty natural and earthy girl,” stylist-turned-designer Lisa Marie Fernandez tells Don’t misinterpret her no-fuss approach to dressing—there’s nothing plain Jane about Fernandez. The South American-born, London and New York-based designer has a penchant for glamour. “I do love high heels,” she admits.

“If Lisa Marie had a choice, she’d be on a beach all year round,” says Joos of her muse. “Whether it was somewhere in the Mediterranean, or Bali, or the South of France, or St. Barth’s, she’d be lounging in a chaise in a silk caftan and nicely cut bikini, smothered in fragrant oils, with a glass of Champagne in one and a cigarette in the other hand.” Luckily for Fernandez (who launched her namesake swimwear label in 2009), globetrotting, bikinis, and Champagne swirling have all become part of the job description. Here, she tells about her globetrotting, for work and play.

How did you first meet Natalie?
Natalie and I met whilst casting models for various fashion stories I was styling. I named one of the bikinis after her; the Natalie is our bandeau bikini and one of our most popular silhouettes in black rubber neoprene.

What’s next for your label?
We are broadening into a full-on swim brand, meaning we are focusing on one product and doing that one product very well. For 2012, we have expanded our fabrications from our signature, luxe neoprene now to include fabrications from Italy from the sixties and seventies.

What inspires your style?
Exposing my eye to as much as possible in the world by traveling often.

Where do you like to shop around the world?
Definitely Paris. I prefer shopping in foreign cities such as Istanbul as I am more inspired. I rarely shop in New York—I seem to always be working when I am here.

What is your shopping methodology?
I don’t think I necessarily have a shopping methodology per se, but I know I am a quick, instinctual, and quite discerning shopper. I am not impulsive—I somehow already know in my mind what I want before I see it.

Do you have a signature item you wear every single day?
It is nice to start the day with beautiful lingerie; that really makes a woman feel wonderful.

Have you always loved vintage clothes or when did you get really into them?
I started to get into vintage more as an adult and when consulting for different brands. I never wore vintage as a teenager ever.

What’s on your Christmas wish list?
I haven’t even started to think of my Christmas wish list. I would love a pair of Jean-Michel Frank chairs from Hermès.

For more from Lisa Marie’s shoot, visit Tales of Endearment.

Photo: Natalie Joos

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