August 29 2014

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Meet The Muse: Mademoiselle Yulia


Girl-about-town Natalie Joos spends her days casting for shows like ADAM and Yigal Azrouël and editorials for the likes of Mario Sorrenti and Mariano Vivanco, but her passion is vintage clothing. Joos’ blog, Tales of Endearment, spotlights her “Muses,” impeccably styled girls and guys who share her secondhand obsession. In a new partnership with, Tales of Endearment’s subjects discuss their shoots right here on Style File.

Mademoiselle Yulia might be a name that’s lost in translation in the States, but in Japan, the name (and face) cause a stir in the streets. “Especially in Harajuku, I get stopped in the streets for autographs,” the blue-haired DJ, designer, Nylon columnist, and pop singer tells Joos. It’s a celebrity status she has earned; the Tokyo-based Mademoiselle Yulia has deejayed for Louis Vuitton, Cartier, Uniqlo, and Topshop and recently opened for Kylie Minogue. As for the rest of her blossoming résumé, Mademoiselle Yulia is just getting warmed up. “My singing career, it’s just started,” she tells “And my new jewelry collection is going to start to sell early next year, so I need to focus on it.” Here, Harajuku’s girl talks to about her look and her many projects in the works.

Why the blue hair?
I used to color my hair all different colors, like red, purple, and green, but my taste of clothes has changed; I used to wear really colorful clothes. Of course, I still love to wear colorful clothes but now I also love to wear more classic clothes. Also, I always wanted to be different from the other girls.

What inspires your style?
Daily life—music, movies, and friends. I just like my personal style to be fun and I like to challenge myself.

What projects are you focused on these days? I know you have a lot going on.
I’m a DJ, singer, jewelry designer, and I’m writing a column for Nylon Japan. My new jewelry collection is going to start to sell early next year. But also my debut album as a singer was released last month. As a singer, it’s just started. I think I’m going to have more live shows from now on.

Do you want to expand your jewelry line, Giza, into a full lifestyle brand?
Yes, Giza started collaborating with an iPhone cover company called Gizmobies last year and we are going to keep doing that. We are also collaborating with a company that does home decorations, nail stickers, and things like that. We have a lot of projects in the works.

What do you look for when you shop for vintage pieces?
What I like about vintage is that I can express my originality and my identity. When I look for vintage, I try to find something I have never seen before or has character in it.

For more from Mademoiselle Yulia’s shoot, visit Tales of Endearment.

Photo: Natalie Joos

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