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April 20 2014

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Milan Vukmirovic Heads To Korea’s Boon The Shop

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Milan Vukmirovic is no longer with Trussardi, but that doesn’t mean the fashion multi-hyphenate has slowed down. The launch issue of his new magazine, Fashion for Men, which is over 600 pages strong, hits newsstands at the end of the month, and Pitti announced last week that his capsule collection for Chevignon Heritage (four pieces for men, four for women) will make its debut at the Florence trade fair in January. Today, Style.com learned that Vukmirovic has been named the creative director for Boon the Shop, Korea’s pioneering multibrand retailer. For those unfamiliar with the store, a press release describes it as “a gateway to Seoul for brands like Marni, Yohji Yamamoto, Ann Demeulemeester, Comme des Garçons, Maison Martin Margiela,” and more. Vukmirovic himself calls it as a cross between Barneys and Colette, the latter of which he helped establish in 1997. In his new role, he’ll be responsible for two high-end retail concepts that are scheduled to launch in late 2012/early 2013. “I didn’t know Korea at all,” Vukmirovic said. “I was shocked by the modernity, the architecture, and the energy. It reminds me of Tokyo 15 years ago. I’m in love with it.”

Photo: Tommy Ton

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