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August 2 2014

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Pitti Uomo Chases Down Valentino, Woos Olympia Le-Tan

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After a toast to a new season, a coming new year, and—hurrahs all around—a new Italian government, Pitti Immagine CEO Raffaello Napoleone briefed the crowd gathered for lunch in New York this afternoon on what to expect for the next editions of Pitti Uomo and Pitti W, the menswear and womenswear trade fairs in Florence that have become an increasingly important stop on the global fashion circuit. As has been announced, Valentino will be the invited guest at the menswear fair, where creative directors Maria Grazia Chiuri and Pier Paolo Piccioli (left) will present their men’s collection on the runway for the first time, after several seasons of showroom appointments in Paris. “We were following them like dogs,” Napoleone told the room with a laugh. “Very hungry.” Every dog, it turns out, has his day.

Also at the men’s fair, Andrea Pompilio, winner of last year’s Who Is On Next award, given by Vogue Italia, will present his collection, as will the revived English suiting line Hardy Amies. The invited guest for the women’s fair is accessory designer Olympia Le-Tan. The designer, who studied Italian literature in university, will create a special collection inspired by classic Italian books.

The fair will also host exhibitors drawn from around the world, many coming for the first time. The Alexander McQueen contemporary collection, McQ, will make its Pitti debut, as will Jimmy Choo’s men’s collection. Milan Vukmirovic, the former Trussardi designer, will preview his new Chevignon Heritage collection. And in New Beat(s), a special section devoted to first-time showings, 20 Japanese brands and designers will show their work, selected by Yuichi Yoshii and produced in cooperation with Japan fashion week.

Photo: Courtesy of Pitti Immagine

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