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August 30 2014

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D&G Is D&G Is…You

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Few fashion labels are as tapped into social media as Dolce & Gabbana. The Italian design duo has over three million Facebook fans and 203,250 Twitter followers (and counting). Plenty of them have shed a virtual tear since the brand announced that it was discontinuing its lower-priced D&G collection, but Domenico and Stefano would rather go out with a bang than a whimper. To celebrate the line’s last season, they’re asking their devotees to create music videos for a remix of D&G’s very own dance song, “D&G Music,” made several years ago and featuring Stefano repeating the brand mantra: “D&G is D&G, D&G is love.” The call will go out today, and aspiring directors have until January 9 to deliver their clips to www.dandgisdandg.com, after which the designers will handpick their favorites to be edited into a final video to be debuted on YouTube. For more information on the project, watch this video below.


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