August 23 2014

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America The Beautiful


French brand Sandro opened its first stateside shop in late November in New York. As it turns out, that was just the first step in incorporating a little Americana into the fold. The brand has enlisted Dree Hemingway to design a ten-piece capsule collection for Spring ’12. “The inspiration was growing up in Idaho and men’s rock climbing books from the seventies,” Hemingway tells of the collection, made up of boho-style sheer white dresses and printed maxi numbers. As for her turn as designer, she says, “I could not have done it without the guidance of Evelyne Chetrite, Sandro’s creative director.” She added, “She had to give me a bit of a reality check when I was trying to mix Navajo embroidery with huge flower details.” The collection hits stores in February.

Photos: Courtesy of Sandro

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